Audience profile.

Above, i have created a spider diagram of ideas, of the type of person my music video will appeal to. I have thought about other they artists they may listen to, the festival they go to, the fashions they follow, their aspirations and their lifestyle. I can take from these ideas that my target audience is female, the gender of my target audience needs to be considered carefully.

As well as using a spider diagram to create a target audience, i have also decided to use Find your tribe which, is a fun way of separating people into tribes and social groups that they idealistically and stereotypically belong to, by asking the individual a series of questions about what brands, food outlets, tv programs, radio, music and social activities they like.

I complete the series of questions, as if i were the target audience, and according the findyourtribe.co.uk, my target audience are, "Rahs".

Although i think Shannon Hurley's, sunrise, would appeal to my target audience of "Rahs", because some of the traits and characteristics, i have included within my spider diagram are evident within this particular social group. I also believe that Shannon Hurley, would not just appeal to "Rahs", as her genre is fairly diverse, and would appeal to varying social groups. I think that she would also appeal to an indie audience, because of some of the traits i have wrote about on my spider diagram, for example the other artists they would listen to.

Within my spider diagram, I created sections, the first section is music, festivals, artists and radio stations my target audience would listen to or attend. I included artists such as ; Ellie Goulding, Lissie and Laura Marling, i believe that my target audience would listen to these artists, because they are all female solo artists, the same as Shannon Hurley, they are all of the same genre being folk and indie. I also put that they would listen to radio 1, because they are heavily involved with unsigned and undiscovered acts,and Ellie Goulding, Laura Marling and Lissie are all fairly new acts who have just been discovered, which i believe would appeal to my target audience because like Shannon Hurley they have just been signed, however they are still not incredibly mainstream. I also decided that they would attend festivals such as, Latitude and Hop farm festival, which are fairly small and local festivals, and their line up usually consists of bands or solo artists who have just been discovered or who are well known but still more independent than mainstream so would not attend festivals such as V festival or Isle of wight festival, where the main performers are well known, mainstream artists who are currently high in the chart. As well as the artists that play at festivals such as Latitude and Hop farm, appealing to my target audience, the vibe of the festival also creates a certain appeal to certain people, such as the above festival are very creative, arts and crafts orientated, therefore appealing to my target audience, because many of them work within the creative industry.

I also came up with places they would shop, fashions they follow, food outlets they eat at and their values. I believe my target audience would shop in places such as; Topshop, charity shops, accessorize, Zara, office and vintage shops, therefore they wear a mixture of high street and vintage, second hand clothing. In these shops they would buy products such as brogues, satchels, nautical themed clothing, high waisted shorts, shirts, knee high socks and would wear minimal make up, have no facial piercings, long hair and a full fringe or a pixie crop hair cut. I think this because, like the artists the brands are well known, however some still appeal to the independent market such as vintage stores, as opposed to the mainstream market. The way they have their hair and make up, is very similar to the artists that they would listen to, their general style is also similar to Shannon Hurley's, therefore would appeal to the target audience. The places they go to eat, are small independent outlets, which as well as being places they eat at, they also treat it as a place to meet friends and socialise, i believe they would appeal to my target audience because it is very in keeping with their lifestyle. The types of projects that my target audience would get involved in would be small charities and organisations such as children's and arts event, i think this because of their own personal aspirations and careers.

The third point of my spider diagram is aspirations and ambitions, i chose to write; careers in the creative industry. Careers such as, designers, journalist, magazine and newspaper columists, photographers, artists and musicians. I thought this because, the festivals, fashions and charities/organisations they are interested in are in the creative industry and very geared towards the arts. In this section i have also included a part about their idols, in which i have included people such as; Audery Hepburn, Marilyn Monroe, Agnes Deyn and Alexa Chung. I have inlcued these individuals because, of firstly their style is very similar to that of my target audiences`, therefore they will look to these celebrities for inspiration in fashion. The clothing, hair and make up worn by Audery hepburn and Marilyn Monroe, are now being worn by this target group, they are alos interested and inspired by the individuals work.

The fourth sector on my spider diagram shows my target audiences media consumption and the type of media products they like and use on a frequent basis. I believe my target audience reads magazines such as Lula, mainly watch`s E4, BBC3, uses the internet for sites such as; tumblr, facebook and flickr and they watch films such as; The notebook, Revolutionary road, (500) days of summer and sofia coppola movies. I think that my target auidence would consume these media texts because, for example tumblr is as yet not very well known and is not mainstream and flickr is a photo sharing website, which realates to their careers and aspirations, within the creative industry. Lula magazine, is not widely avaliable and is not mainstream, as opposed to a magazine such as vogue, therefore i thikn it would appeal to my target audience. The movies i have listed, use the same kind of techniques as i shall use in my music video, i have also taken research and am suing some of the ideas that are used within the movie (500)days of summer. I think that my target audience are a heavy user, but late adopter of technology, they use technologies such as Ipods very heavily as they are passionate about music, mobile phones, laptops and use cameras heavily and would have the latest camera there is, because of their artistic character.