Treatment for music video.

The concept for our music video follows the story of a relationship breaking down, however within the music video we have decided that using a romantic relationship would be too cliche so we have based the music video on a break-up instead and only reflect on the day they broke up - always leaving their relationship between the two characters. Our music video is in the style of Jean-Sebastian Monzani; who created the video in our research, that we have taken most inspiration and ideas from. Jean-Sebastian Monzani's video, that we have taken inspiration from, includes the use of notes and letters, to spell out feelings and thoughts, which we are going to apply to our own music video, through using notes and letters stuck onto the train windows to show the girls feelings. We are also going to write selected pieces of the lyrics into the sand at the beach, and when the tide comes in the sea will wash away the words, therefore representing how the girls feelings towards the relationship have been washed away and are no longer present just like the lyrics in the sand, and also signify that the relationship is in the past and there is no possible chance of a reconciliation between the couple. We are also going to use the idea of a split screen, just like the one used in (500) days of summer and Daniel Powter's, Bad Day music video, to show the couple have separated and they are living through their days apart instead of together. The split screen is a representation of the fact that the couple have parted. We will also refer to Death Cab for Cuties, Grapevine Fires music video, because of its emphasise on the use of captions and using images to show the plot of the video which is similar to Jean-Sebastian Monzani's video. We are going to apply this to our own video by using letters and words on paper to show the lyrics and how the lyrics affect the mood of the couple's separation.
There are a few themes raised in the music video. Time is a big theme because we have decided that the boy will be ahead of the girl so when he get's to the beach she is still on the train and when he leaves the beach she is getting there so then the couple never meet up again to avoid the cliche endings which usually appear in music videos. Also with the boy being ahead of the girl in the day it emphasizes their separation even further because they aren't going through the day at the same time like they would have done when they were together because they spent all their time together.
We have chosen four differnt locations for our music video they are; the girls bedroom, the train and train station and the beach; Sheringham. Sheringham, is the main location, where most of the video will take place, however we have chosen the other three locations in order to build up the girls character and show her journey to the main location, Sheringham. We have decided not to reveal exactly who the character is until we arrive at the beach because the journey to the beach will reveal parts of her words and letters which will show lyrics and feelings. The lighting is going to be light and pale, this lighting will then relfect the girls costume, which is going to be of a pastel colour. Using the beach as our main location is very important within our video, the props being; the cut out letters, notes and images to be reflective of their realtionship, because this is a place were they would have spent time as a couple and the beach would be their 'place' but also the place where the couple broke up. The props are images. They are important, because we using these as our main focus throughout the video, particularly for the duration of her journey to the beach. We will show a fast scene of photograph's from the day the couple broke up at the beach while the girl is on the train which is why the couple go to the beach at the end of the music video and this revealed to the audience nearer to the end.
Our target audience is 16 to 25 age range, both male and female, however perhaps slightly more appealing towards females within this age range. We think that our music video will appeal to this group of people because of the style that we have chosen to adopt within the video, that being very modern. The video, has been created in an artistic and creative manner, therefore it is more likely to appeal to 16-25 year olds, than any other age group. The theme and plot of the video, is also more relevant to this age group. The way the video has taken on a creative edge also mean's that the video appeals to a creative social group of people. The reason why the music video appeals to males as well as females is because the music video isn't based on the romantic side of the relationship so the video isn't mushy so male's can relate to the music video and the issue's raised.
Written by Louise McGee