Advert for album.

Final cd cover designs.

I used design 2, for a template to this design, however i did change the front cover slightly as i have used three images, as i thought it reflected the use of split screen in the music video, because of the way i used one main image and smaller images along the side to show the surroudings in the music video.

Research into adverts.

Adverts i found in NME magazine, i chose4 them because i thought they were of a similar genre to my music, or the design would appeal to my target audience.

I found this advert below in Q magazine, i chose it because i thought the design would appeal to my target audience

Music Video; Sunrise.

How does a clockwork orange represent britains identity in 1971?

Essay Plan

• analysis and argument 20marks
• evidence 20marks
• use of media terms and theories 10marks

Introduction

A brief description of the film; release date, director, release date/author of the novel it was adapted from, meaning of the title, themes within the film, quotation from Kubrick, withdrawl of the film from cinemas, inspiring people to commit crimes featured in the film. affects a film has on society.

Paragraph 1

contributing factors to britains identity in 1971; youth, government/state/society, family, what was britan like, tribes, violence, governement and state manipulation and exploiting individuals, modern urban landscapes damaging to society, british collective identity; obsolete and meaningless. reference to the film as evidence, to how these aspects contribute to britans identity, and what type of country they show britain as being.

Paragraph 2

reference parts of the film that show the audience evidence of being in 1971 britan. Reference the following topics; modern world, post ww2, cold war paranoia, new britain, rise is youth culture. Use these topics, to show parts of a clockwork orange that represent britans identity in 1971 and what we think was in this time period in britain. how a clockwork orange is of its time, what images do we see in a clockwork orange that represent 1971 britan to us.

Paragraph 3

maffesoli`s theory; "time of tribes", urbans tribes, mass culture has disintergated more sub catergories rather than one large group. relate these aspects of maffesoli theory to a clockwork orange; urban landscapes, rise in youth culture and rise is youth groups/tribes, alexs tribes and their identity in a clockwork orange; fashion, language, influences. what identity is made up of and its concepts, expressing our identity.

Conclusion

a clockwork orange does not have one certain time period; alexs shakespearian language, costume, classical music. 1971, is one time period and sum up what britans identity was shown as bring in 1971 through the film.

How does a clockwork orange represent britains identity in 1971?

A clockwork orange, was firstly written as a British dystopian novel in 1962 by Anthony Burgess, it was not until 1971 that Stanley Kubrick adapted the novel into a film, he is known for making disturbing films. The main themes that the film was featured around are; morality, youth, psychology, violence, the government/state/society and the individual. The title, "a clockwork orange", is cockney slang for meaning, all of the naturalness of something has been removed, the title is also a metaphor meaning, "an organic entity, full of juice and sweetness and agreeable odour being turned into an automation" This film, came with much controversy because it inspired a mass number of crimes, they were known as copycat crimes, because the crimes that are shown in, a clockwork orange, were being copied in society, this resulted in the film being withdrawn from distribution and cinemas, approximatly a year after its release. The film, was not allowed to be seen legally again until the year 2000, after Kubricks death. Kubrick said, "the story (clockwork orange) functions on several levels, political, socilogical, philosophical and whats most important, on a dreamlike pyschological symbolic level".

Britains identity in 1971, was shaped through family, youth groups and tribes, government, state, society, tribal collectivity, violence, modern urban landscapes, manipulation and exploitation of individuals and british collective identity. Young people and tribes identity in 1971 britain, is represented in a clockwork orange, as the droogs; alexs tribe. Through the use of a tribe such as the droogs, youths are being represented as violent, unruly and disrespectful, the behaviour of the youths in britain, links to the way in which the government worked. The rising youth culture, shown is a clockwork orange is shown as being a threat, within british society. The government has been represented as reppresive, corrupt and a state that resorts to violence. The way that a clockwork orange has represented the government in 1971, shows a correlation within how the youths acted, which suggests that because of the corrupt government it caused youth groups to become unruly within society. In, A clockwork orange, the family unit is shown as alexs family, they shown as being very disregarged by alex and he is very unattached from his family. This represents the distance between family and youth culture, as alex is presented as being very distant from his family. The state, government and society are shown as being violent, brutal and barbaric. The landscpaes that are used within a clockwork orange are large tower blocks of flats, which have a brutalist feel to them, and looks inhabitant and imoral as landscapes. The brutalist feel that these tower blocks have, echo the brutalist behaviour of the governemtn and youth groups. Collective british identity, is not largely apparant within the film, it is not focused on within the film alot, therefore it shows connotations of british identity becoming obsolete and meaningless.

A clockwork orange, it could be said that it does not have any apparant time period that it is set within, because of the costume, emphasis on classical music and the shakespearian language used by alexs and his tribe, however it is shown on one hand as being set within the 1971 time frame, because of the buildings , which were typical of 1971 britain , as many built in this era in britain. The emphasis and focus on youth groups and rise in youth culture and the violence and barbarism shown by youths and government, shows that a clockwork orange was set within 1971. The themes within, a clockwork orange, that represent britains identity in 1971 are; modern world era, post ww2, cold war paranoia, new britain and the rise is popular youth culture. The modern world era, shows 1971 britain, as a brutal, ansd futuristic world, because of the modernist brutalist buildings, connoting violence and the bright colour prints, which connote a futuristic and modern world feel. There is aslo an element of the post ww2 attitude within the film, because of the way that the youth are valued, even though they are violent and barbaric, with the attitude of "we fought for our children". Liberty and freedom, are represented as part of this era, because of the post war attitude of how we have achieved freedom, through our efforts, therefore perhaps leading to the government being represive. There was a threat from the youth, because of the increase in youth culture, there was also paranioa because of the cold war, this esculated into a question of threat and fear, because of where the threat was from was unknown. New britain, was forming a different identity to britain, because of the weakened power in empire, decline in industry and the changing relationships between classes, this supports the evidence that the government at this time was corrupt, permissive and violent, because of the way that britains empire was changing, and was becoming courrpt, the governemtn seemed to folow suit. The rise in youth culture, is one of the main topics within, a clockwork orange, and the emphasis is put very heavily on this group in society in the film. The 1960s subcultures, made a vast divide between generations, this is apparant in alexs case because of his attitude towards his parents and the way through costume, behaviour and language that we can see the age and generation divide.

The theory of Micheal maffesoli, has been used within, a clockwork orange, it has been used to show his theory of tribal collectivity, when showing alex and his group, who have a collective name; the droogs, this comes from his theory, "the time of tribes". They are shown as a tribe, because of their similar interest, behaviour, language and costume. Maffesoli, also talks about in his theory the effect that location has on your identity, which is evident in a clockwork orange, because this relates to9 the brutalist architechure that we see in the film, connotating violence, therefore having an effect on the droogs.

Identity, in a clockwork orange is represented through a vast amount of aspects, they all revolve around the youth culture, showing how changes in society and an individuals surroundings influence tribes to form and their behaviour. A clockwork orange, represents britain in 1971 in some aspects of the film, however in other ways it is very opposite to the era it is set in, because of the emphasis on classical music, which creates a very traditional element to the film, the adjustments laex and the rest of the droogs put on the enlgish language, using shakespearian twists in their words and the droogs costumes, do not reflect 1971, however the costume of alexs parents are typical of the 1970s era.

dafont.com font designs for my album cover.

I chose this font because although the initial style of writing is quite simple, it has alot of detail within the letters, because of the dots and flowers on the indiviual letters. I also chose it because the letters are thin, therefore they look dainty, feminine and delicate, i wanted to achieve these from the font, because i believe it responds well to the genre of the music, artist and the overall feel that the music video has. The use of detail on individual letters, adds variety and interest to the font.

I chose this font because of the design uses thin lines, however they are quite dark, as opposed to the above design where athough the lines are thin, they are light. I also like the way the font is curvy, which adds interest. I like how simple the design is, yet it still holds interest.

I chose this font design, because although through my own designs i learnt that i preffered a thin font, because it would work better with the genre of my music, however i chose this because although it is a thick font, i think the way that the font has been shaded, creates a softer look to it, therefore making it more feminine, appealing to my target audience.

Links to lyrics within the music video.

I've got to reach you
I've got to see you
Let the light shine down on me
When the day breaks
And the sky is changing colors
into something new
I want to see it with you
Sunrise

I want to see you again
Promise that you'll always stay
Sunrise
When the world is brand new
I want to see it with you
I want to touch you
I want to make you feel
Like you're the only one
In this world for me
I want to hold you
I want to make you see
That yesterday was long ago
And soon it will be
Sunrise
I want to see you again
Promise that you'll always stay
Sunrise
When the world is brand new
I want to see it with you
Cause I know we can't let this end
We can say all the sorries in the world
Just to be friends
There's nothing I want more
Than flying home
Just to meet you
Sunrise
Sunrise
I want to see you again
Promise that you'll always stay
Sunrise
When the world is brand new
I want to see it with you
Sunrise
I want to see you again
Promise that you'll always stay
Sunrise
When the world is brand new
I want to see it with you
Sunrise
I want to see you again
Promise that you'll always stay
Sunrise

Within the music video, i have made links to the lyrics through the visuals, such as the `let the sun shine down on me`, i have used visuals of the bright sun light within the split screen, and i have also encorparated a large amount of light within the shots of the cdharacters, especially in the train shots. `Ive got to reach you`, is represented by the visual of the boy texting the girl, therefore showing communication and a way of `reaching` someone. `i want to see you` and `i want to see it with you`, are shown by the split screen shots in which the shots of the boy and girl are positioned horizontally, the imagery represents the lyrics because of the way they both run their heads at the same or similar times, which shows that they are looking at something, and the way that they are both shown doing this action at the same time, connotes that they both feel the same way. The title of the song, which features heavily in the song, `sunrise`, is linked to the imagery and feel of the music video, because of the lighting within the video connoting a sunrise and the chosen beach location which is associated with sunshine. The flashback scene within the music video, links to many aspects of the song, it refers to lyrics such as; `when the world is brand new`, as although it shows the couples break up, however it does connote a new beginning, and `i know we cant let this end`, which shows how they did have feelings for each. All of the lyrcis, are linked to either by visuals and the story within the music video.

How did your research and planning inform your production of your music video? practise evaluation question.

My initial research helped me to plan my music video, aesthetically as well as the technicalities being the use of split screen within the video. The research enabled me to look into target audience, and genre, which helped me in the planning of the video, so I could make sure that I was appealing to my target audience by using conventions of that particular genre. The planning of my music video allowed me to have a clearer idea of what I wanted to achieve and also helped the shooting process to go much smoother, because I knew the shots that needed to be taken in each location, and the props and costumes that we needed for each location.

The similar artist research, where I looked at three music videos; Laura Marling, Ellie Goulding and Lissie, who are all of a similar genre to my artist; Shannon Hurley. I looked at the conventions that they used within their music videos, however they do not comply with the main convention of my music video which is the split screen technique. Although they did not use a split screen, they did help me to understand how to appeal to my target audience because they are of a similar genre. I also took inspiration from these videos, for how to light my video.

The videos I used for my initial plan and research directly responding to my video, was; (500) days of summer, bad day by Daniel powter and your secret by jean-Sebastian monzani. (500) days of summer and the Bad Day music video, both incorporate split screen, which informed me of how I should use the technique and the type of shots that I should put into a split screen format. I also used some of the ideas that features in these videos, such as using the split screen to show the boy and girl separately, as they do in (500) days of summer, because it shows the separation between them. I decided to use a performance element within the video, because of the interest that it adds, within the Bad Day video. The video by Jean-Sebastian Monzani, features a series of notes and writing to represent the feelings of a character, this was my initial plan, however they did not look right within the video, so I replaced this idea with a series a stills of the couple breaking up, and put them together to make a flashback, within the video, I used a 35mm film camera, in order to get the similar lighting in the images to (500) days of summer, and “your secret”. The use of a train, came from the train scenes in (500) days of summer, and the lighting within this scene, which informed me well in creating my music video, as I was able to re-create this type of dispersed lighting, by using the sun.

I used the music video sugar water by cibo matto, which is a very well known video for its use of split screen. I looked at this video, to understand how split screen works and it informed me of what shots to use and how to use split screen effectively.

Overall, both the research and planning process informed me of my target audience and genre and helped me to understand how to appeal to that audience, by informing me of the codes and conventions that have been used, in this genre of film and music. The planning of my music video enabled my shoots to go smoothly, because I knew exactly what was needed from that shoot.

CD cover designs.

Design 1).

Inside cover, on the left side there would be an image of the artist, and on the right this is where the cd would be held, in an envelope style pocket, with "sunrise, by shannon hurley", on the front of the cover. The background colour of the inside cover would be cream. Along the outside of the spine, "sunrise, shannon hurleyy" would be written.

The front and back cover, the front cover features a photgraph within a circular shape, on the square cover, the photograph would be of a girl walking along a pier, with the sea around her, and the album name, "sunrise", at the top left of the cover and the artists name in the bottom left hand corner, which is a smaller font that the album name. The back cover, would have the song titles on a picture of a sunset at a beach. Design 2).

The left side of the inside cover, has an image of the artist on, with a cream border. The outside of the spine, has sunrise, shannon hurley written on it. The right side, holds the cd, and the image when you take the cd out is a photograph of a sunset, with muted colours.

The front and back cover, the front coverhas an image of a sunset, the sea and birds, which relates to the birds in the video and the location in the video, and the album name and artist name along the bottom of the cover. The back cover, has an image of the beach with the pebbles along the bottom, and the track listing in the middle of the album cover, and the barcode is placed at the top of the cd cover.